Social & Web
The ever-changing landscape of social media has been fun to play in over the years! I’ve helped brands launch their first social media campaigns and experiment with new platforms.
Sidekicks Conversations Podcast - Executive Social
Creative Director
Sidekicks is an interview series inspired by the iconic T-Mobile Sidekick and its namesake on-campus bar. Hosted by CEO Mike Sievert, the series features engaging conversations with top leaders like Common, Sam Altman, Jensen Huang, Tony Finau, Nelly Korda, Julio Rodriguez, Doug Baldwin, Andy Reid, and other industry icons. As part of our executive social content strategy and the brand’s YouTube channel, Sidekicks has garnered over 80K views, with high audience engagement. The series continues to connect audiences to inspiring stories from the worlds of business, tech, sports, and entertainment.
United Airlines - Big Metal Bird Web Series
Editor/Motion Graphics/Art Direction
Big Metal Bird was United’s first web series, starring Katie Nolan and Phil Torres and the amazing employees of United! We made 12 episodes over 2 years, and were able to show a fun and fresh side of the brand. The web series turned into a campaign that lived on inflight entertainment as well as package design and products.
Promo
Episode 1
Explore Newark Episode
United Big Metal Bird Infographic
The characters I created for the series made their way onto product packaging for customers!
Tiktoks, Cinemagraphs, Stories, Vines, and whatever is next!
Fun executions I created from scratch for brand social platforms.
Nissan USA
At the beginning of the pandemic, everyone got crafty! I had the pleasure to join in on the fun and work with Nissan USA and TBWA\Chiat\Day NY to create this video with my kids using what the resources we had available, and our imaginations!
